BUNGA ECO-TURISMO: BASIS FOR ECOTOURISM SUSTAINABILITY CAMPAIGN FOR THE DEVELOPMENT OPPORTUNITY OF BUNGA TWIN FALLS IN NAGCARLAN, LAGUNA
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Ecotourism is the responsible travel to places of natural beauty that conserve the environment, sustain the well-being of the local community and incorporate educational opportunities and interpretation. The idea of ecotourism ensures that it embodies the three pillars of sustainable tourism known as triple bottom line, that includes socio-cultural, economic and environmental. The purpose of the study aims to discuss the development opportunity of Bunga Twin Falls located in Nagcarlan, Laguna with the aid of sustainability campaigns. The study made use of the quantitative research method in acquiring the perceptions of the tourists with regards to the ecotourism development. It uses descriptive research design to describe the current situation of the site. Data were collected by using survey questionnaires conducted online as well as personal distribution of printed questionnaires. The study reveals that all respondents agree with the development. Based on the result of the survey, the perceptions of the tourist respondents may vary depending on their demographic profile. The formulation of sustainability campaigns must be aligned with the result of this study and in consideration with the preferences of the tourist and contribute to the well-being of its locals and the municipality. The scope of the study focuses on the formulation of sustainability campaign for Bunga Twin Falls with the purpose of analyzing the development opportunities for the ecotourism site.
| Pages | 01-12 |
| Year | 2024 |
| Issue | 1 |
| Volume | 4 |
