PARTICIPATORY COMMUNICATION FOR DEVELOPMENT AND SOCIAL CHANGE
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In the last decade, participatory communication approaches have been increasingly popular, but little research has looked at the theoretical underpinnings of this approach to development. The role of participatory communication in development projects/programs and how it might promote social change in society are discussed in this article. The goal of this article is to emphasize the importance of the development and communication models, as well as participation in the past and present. This research examines historical and present methods for development communication using a descriptive style of a literature evaluation. This study proposes that structuration theory can help people understand how to negotiate social change within the existing institutional system in which they function, which is useful for participatory communication for development. The steps of the participatory communication cycle were described in parallel with the project cycle for development activities through an exhaustive literature review. However, to sharpen participatory communication for its efficacy and efficiency in development activity, the operational gap between progressive thinking on horizontal, democratic participatory processes and modern development project practice must be bridged.
| Pages | 57-60 |
| Year | 2022 |
| Issue | 2 |
| Volume | 2 |
